If you’re on the search for quality content writers to aid in your marketing efforts, you may be wondering, “Where do I begin?” What is simultaneously great and a little daunting about this day and age is that you’ve got the world of resources at your fingertips. How you can utilize it to your advantage is by searching in the right way and in the right places for content writers. Here are some ways you can do that without getting overwhelmed by choice.
Ask for Referrals
Whether you reach out to people you’ve worked with previously or ask your network if they can recommend any content writers, referrals are a great way to make sure you’re working with like-minded individuals who have testimonials that attest to their quality of work. Plus, you can even offer incentives for people who do give referrals on your behalf.
Search LinkedIn Profiles
Many people use LinkedIn for many types of jobs and projects, so this is a great place to cast your net. You can either officially list your job under the jobs section, or even promote it in a post using hashtags, tagging relevant groups or people, and using your personal network to find potential candidates.
LinkedIn is a great tool because it streamlines a lot of the processes for you, and you’re not searching endlessly for people in your desired field or range of expertise. Plus, you can often reach out to them via LinkedIn message to communicate on a more personal level and see if they’d be a good fit.
Join Facebook Marketing Groups
Another helpful tool that’s cropped up in recent years is Facebook groups. You can often narrow down your search to content writing groups, or something a little more specific, such as geographic location or industry. Many contractors and freelancers take to these Facebook groups to find jobs or projects that fit their niche, so this is not only a great place to network for future opportunities but to also find potential writers for your team. Just be sure to join the right groups for what you’re searching for!
Offer Reasonable Rates
You want to be sure you get what you pay for, in the best possible way. Research ranges for the work you want to offer, and also ask around what most content writers are charging for this type of work as well. Cheaping out on your marketing will harm your brand, and also the people you hire. Paying fairly is the best outcome for everyone involved, and you’re also building trust with those who work with you on compensation.
Finding quality content writers in and of itself isn’t too difficult. Just ensuring that those you find will work well with you and your vision may take some time searching, but following these steps will definitely help narrow things down and streamline the process more. With these tips, you’re well on your way to partnering with the perfect content writer for your business!
